Disney has announced the product launches for the upcoming Star Wars projects and Frozen 2, which are two of the biggest franchises making an epic return this year. Disney loves to make big events out of their product launches, they’ve been doing it with Star Wars for years, but this is one of their biggest.
The big day is October 4th, and it will be Disney’s first ever global simultaneous rollout for two entertainment juggernauts. Retailers around the world will create unique celebrations for each of the franchises to honor their individual legacies. Ken Potrock, President, Consumer Products Commercialization, had this to say in a statement:
“This is truly an epic moment for fans, families and retailers as products for two of the biggest-ever entertainment franchises hit shelves simultaneously. We’ll be working with our partners to create suitably spectacular celebrations for each, in line with the excitement and anticipation of the legions of Star Wars and Frozen fans around the globe.”
The big Star Wars launch is being called Triple Force Friday, and it will celebrate the launch of a whole range of brand-new products from three of the big upcoming Star Wars entertainment events. Those three things include:
• The highly anticipated, final installment of the Skywalker Saga, Star Wars: Episode IX
• The first-ever Star Wars live-action series, The Mandalorian, set to debut exclusively on the upcoming streaming service, Disney+.
• The latest title from EA and Respawn – Star Wars Jedi: Fallen Order – a brand-new action adventure game releasing Holiday 2019
Here are some additional details:
As Star Wars fans have come to anticipate, products spanning categories from toys to collectibles, housewares, books, apparel and more will go on sale beginning at 12:01 a.m. on October 4. Stores around the world will join the festivities with in-store events and midnight openings.
Commemorating merchandise introduced in advance of the episodic films, Triple Force Friday is an anticipated event for Star Wars fans around the world. Past iterations, including a live unboxing event that rolled through 15 cities worldwide in 2015 and a global in-store digital scavenger hunt using augmented reality technology in 2017, brought out millions of people who shared their experiences.
Details of how Triple Force Friday will unfold will be revealed closer to the event, but fans can expect its legacy of unique experiences to continue, and for the new products to be kept under wraps until October 4, with additional new products continuing to rollout leading up to the theatrical release and beyond.
Then there is the Frozen Fan Fest! Frozen 2 will hit theaters on November 22nd, and here’s what fans can expect from the big product launch:
Disney and retailers around the world will kick off Frozen Fan Fest on October 4, 2019, when new product rolls out worldwide. Frozen Fan Fest will include product reveals, musical moments, in-store events and much more, introducing an unprecedented assortment of Frozen 2 product and offering fans the opportunity to join the Frozen characters as they set out on a new and epic journey beyond Arendelle. These special fan experiences will continue until the premiere date, with product continuing to rollout after the film’s release. The Frozen 2 product assortment spans categories including toys, apparel, fashion accessories, housewares, books and much, much more!
I guess Star Wars and Frozen fans better start saving their money because there’s going to be a lot of cool thing to spend money on!