Star Wars is such a huge brand and it’s so popular, do you think that Lucasfilm and Disney really need to release trailers for it to be successful? Adam Driver, the man who plays Kylo Ren, doesn’t seem to think so.
While talking about his upcoming film project, Martin Scorsese’s Silence, with CinemaBlend he was asked about the Star Wars: Episode VIII trailer and if he’d be ok with the film being released in theaters without one. To that he replied:
“I think that’d be bold. I’d love it, yeah! Then no one would know anything. The less people know, I feel like, the more exciting… the more of an event it is.”
I actually do kind of like the idea of going into a big Star Wars film like this knowing absolutely nothing. That would just be so thrilling! It’ll never happen, though, and as fan it’s so damn cool and fun to watch these trailers, break them down, and speculate what it could all mean.
I do kind of like what Netflix is doing with their original properties. They are releasing trailers for stuff a week before they air. It would be interesting to see how that would work with big tentpole films instead of getting trailers four to six months in advance.
Again, I seriously doubt there will be any big changes like this in the industry. Hollywood needs to market their films as much as possible to ensure people go see their movies regardless of how popular the franchise is.
Even though this is something that will never be implemented by a major studio, what would you think about doing away with trailers so that when you see a movie like Star Wars it would be a completely fresh experience?